The Fresh Smell of Purpose
Ever hear of Febreeze? Of course you have. You might be surprised to know that it was an intial flop for Proctor and Gamble. According to the March Issue of Fast Company, the company marketed it as something to remove odors. Unfortunately, it noticed that most people who had odors around the home had adjusted to the smell and saw little reason to change.
When they changed the purpose of the spray to a "post cleaning reward," sales reallly took off. Today, Febreze generates about $1 billion annually.
If you are struggling to find success with a task or project today, maybe you need to reflect on your purpose and determine if your work is in alignment with it. If not, maybe it's time to make a change in either the tasks, or your purpose for the work.
Additionally, if you are a manager, check to see if the purpose you have for the work of your people matches what they see as the purpose. If something doesn't "smell" right, find some common ground.